The Diamond 4C’s was created to ensure the quality of a diamond is consistently communicated universally and to help guide consumers to know exactly what they are purchasing anywhere in the world.

The 4C’s consist of: color, clarity, cut, and carat weight. When purchasing a diamond, these are the main characteristics to consider which is right for you.

At Pop Gems, we’ve made it easier for you by vetting through tens of thousands of diamonds to select the highest quality at the best price. Our strict standards and discerning eye make purchasing a diamond from us a comfortable and confident experience.


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